Brand exposure is another benefit, as a majority of users report discovering new brands and products through Pinterest every week. Their 2019 Seasonal Insights report that 83% of users said that they’ve made purchases based on a product they’ve seen from the platform. Commercial activity is another benefit to using this platform. This allows users to shop for items they might not know the name of.

This unique feature is part of what makes it stand out from other platforms at the moment. Pinterest is also the only platform that currently uses visual image search functions. It’s similar to Instagram, where its commerce is based on being able to produce visually appealing content. It’s within the top 5 most used social media platforms in the U.S., and it even amasses over 235 international users monthly. Something that makes Pinterest a good candidate for your brand marketing is that it has a large user base. Pinterest can expose your brand to a wide audience and influence consumer decisions. With good content production, this could draw in the target audience. Essentially, this platform would be great for exposing your brand due to the fact that users spend time using their visual search. Fashion products, self care, and dinner ideas are some of the most popular trends at the moment. If your brand includes a product aimed towards women, Pinterest would be the perfect platform for your business. Similar to Instagram, More than 87% of its users have purchased items because of this site. Pinterest has about 175 million active users, and some 2 million of them save content to on a shopping board almost daily. Pinterest’s users are predominantly female (81%) and based in the U.S.

A lot of content on Pinterest is fashion related, but users also search for things like dinner recipes, party ideas, homework tips, and so on. It’s considered an app for inspiration, where you might not know exactly how to define what you want, but might know it when you see it. It’s designed to allow people to discover and save information on the internet using images, gifs, and videos in the form of “pinboards”. Pinterest is a platform that focuses on image sharing.

Pinterest social media marketing